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【February
27, 2008】
Polaar, a leading French skincare brand for men.
To celebrate the anchorage of this world renowned brand, Hong Kong top model
Carl Ng (吳嘉龍)、Erica
Yuen (袁彌明)
、Karen Lee(李焯寧)、Sze
Lam (郭思琳)、RedNoon、Kawaii、Yeung
Ming (揚明)、Ann
Ho (Girl friend of Cecilia Cheung’s brother) and upcoming Japanese model
Amiko, etc. spend an evening of excitement and entertainment with Polaar.
Polaar—Are You Man Enough launch party will be held at Finds in Lan Kwai
Fong on February 27 to present its brand philosophy as well as free drinks,
interesting challenges, prizes to those brave enough.
Urban, nomadic, active and sporty at times, the Polaar man needs skincare
that is different but resembles his lifestyle. Before the launch party, top
model Mr. Carl Ng is invited to “Break the Flaming Ice” with hot and sexy
model Ms. Sze Lam at the entrance of LKF Tower, D’Aguilar Street, Lan Kwai
Fong.
From a family of polar explorers and former French Olympic class sailing
champion, founder of Polaar, Daniel Kurbiel, nourishes a passion and a large
respect for the Arctic and the Antarctic regions. He said, “During my
expeditions in the Great North, I noticed the
extraordinary adaptability and resistance of Polaar specialized ingredients
living in extreme weather conditions.
Polaar, created by men, for men.
Polaar offers a complete range of face and body cleansing, moisturizing,
shaving, and nourishing products exclusively available in Lane Crawford.
About Polaar
Polaar is the first men skincare range based on Polar active ingredients.
Extensive lab studies confirmed the presence of unique active ingredients
within plants of polar origin (-45°C, with 220km/h winds and 6 months of
polar night) that are highly beneficial for the male skin.
Studies showed that under extreme conditions these organisms are more
concentrated in essential fatty acids (Omega 3 and 6), protective minerals,
and enzymes than their counterparts from temperate regions.
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