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[17th
January 2008]
Anniewho, an Australian fashion label which aims to create a East Meets West
fashion has held a A/W 08 Fashion Show in World Boutique Hong Kong Fashion
Week 2008 at Hong Kong Convention & Exhibition Centre on 17th January, 2008.
The Australian brand has caught attention of the fashion world since its
first presence at Sydney Fashion Week in 2005 and subsequently Hong Kong
Fashion Week, Los Angeles Fashion Week in 2006. Following its sensation, the
label was once again invited to showcase its collection at the 2007 Hong
Kong Fashion Week for Autumn/Winter, 2007 Sydney Australian Fashion for
Spring/Summer, 2007 NRA Australian Fashion Design New Generation Showcase
and 2008 Hong Kong Fashion Week for Autumn/Winter.
The chief-designer, Annie Lin, had traveled to America and China in her last
trip, Anniewho A/W 2008 collection presented her findings in this journey.
Anniewho is a fusion of different styles that embodies multiculturalism and
optimism, while withholding the tasteful beauty of femininity. The label
symbolises a divine harmony that reflects the energy and spirit of the two
cultures. Anniewho A/W 08 collection presents a new exciting combination of
East and West – fusion of Japanese and Roman culture. Anniewho A/W 08
collection features the inspiration of Japanese and Roman culture, in simple
and elegant style, including floor-length dress with Obi belt, tube-top,
deep V wrap top and dresses. Japanese stylish floral printing appears in the
middle or bottom of dresses, or Roman stylish floral appears on the sleeves
or tops. Fabrics are light and soft such as silk, linen and cotton. Colours
are classic and vivid, such as red, white, blue, pink, turquoise, grey and
black.
Annie Lin is the secret behind all these successes. She is a Sydney-raised
Australian, who is the chief-designer of the Anniewho label. Today, she
still travels frequently from Australia and Asia, to explore more exciting
and unique ways to design clothing, watches, accessories, bags and jewellery
that ignite the fashion industry. Annie Lin embedded her philosophy into the
Anniewho label. She believes fashion should embody comfort and
individuality. Passion towards fashion originates from our hearts and would
naturally develop in the best garments. Anniewho is not only about fashion,
but also the feeling of the wearer. Clothes that can be worn for few years.
Anniewho A/W 08 Fashion Show begun by a Geisha & Goddess dance performance,
choreographed and performed by Lorea Sola (main cast of TVB drama series
“Steps”). Following was the wonderful Anniewho A/W 08 catwalk show, famous
models in town presented the colourful and unique Anniewho A/W 08
collection. An after party was held at Philia Loung in Central to celebrate
this good show.
Anniewho, an Australia fashion label which celebrated the grand opening of
its first store in Hong Kong Soho on 22nd July 2007.
Besides fashion, Anniewho also launched a new Natural East meets West Beauty
Skin care Product “pHitherbal” in 2007. “pHitherbal” believes that healthy
skin reflects a healthy body and vice versa. The nutritional elements
absorbed through our skin pores benefits our body directly. “pHitherbal”
combines Eastern herbals with Western scientific formulation to bring out
the best of the East and West.. Only the most pure, natural and wholesome
ingredients are used.
2007 Press & Media
National Retail Australian Fashion Show, Ninemsn Interview, SBS Radio,
Australian Stitches Magazine, Australian Retail World, Bloomberg Fashion on
Voices TV, Hong Kong Cosmopolitan, WFM, SCMP Hong Kong, Hong Kong Apple
daily newspaper, Hong Kong Sing Tao Newspaper, Hong Kong Next Magazine, Hong
Kong The Sun Newspaper, Hong Kong Economic Times, Wall Street Journal……..
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